- Unicorner
- Posts
- dataplor
dataplor
Global location intelligence
š¦ Unicorner Startup of the Week:
dataplor
āļø Notes from the Editors
Todayās article is brought to you by Intercom. Supercharge your startup with the only complete, AI-powered support platform.
Data is everything in making business decisionsābut sometimes, the data you need isnāt at hand.
dataplor is uniquely leveraging AI to enrich location data, ultimately building one of the most robust location intelligence platforms out there. Hope you enjoy this weekās deep dive!
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ecfc1176-7439-476c-8975-a0a6f919fa26/Screenshot_2024-06-23_at_1.41.04_PM.png?t=1719175565)
Leading provider of global location intelligence
dataplor is a global location intelligence provider serving businesses with location data to help them make data-driven decisions and extract insights. It leverages AI and ML technology to extract, ingest, and process geographically tagged information worldwide on consumer behaviors, brand sentiments, and more. dataplor combines this technological approach with over 100,000 human validators to ensure data is high quality and up-to-date. dataplorās vast data allows businesses to understand their competitors, effectively scale into new markets, support investment decisions, and more.
š Check it out: dataplor.com
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8f33da5a-f25e-4e29-8d1f-c56011d7cb97/Screenshot_2024-06-23_at_1.40.39_PM-removebg-preview.png?t=1719175604)
Intercom for Startups
Join Intercomās Early Stage Program to receive a 90% discount.
Get a direct line to your customers. Try the only complete AI-first customer service solution.
Reply to this email for sponsorship inquiries.
š° Business Model
dataplor licenses its data to firms through an annual Data-as-a-Service (DaaS) subscription model. dataplor offers subscription plans with variable pricing based on the country, regional, or global scope of data access, along with the length of the often multiyear licensing deal. It primarily focuses on selling to Fortune 500 firms in the retail, mapping, logistics, restaurants, fintech, and packaged goods spaces.
š Traction and Fundraising
Raised a $10.6 million Series A round, led by Spark Capital
Amassed over 250 million points of interest across 200+ countries and territories
Licenses location data to over 35 Fortune 500 brands, including American Express, PayPal, and Coca-Cola
Averaging 2.5 times year-over-year revenue growth since 2020
š« Founders
Geoff Michener, CEO: Previously Contributing Writer @ Forbes, Consultant @ Acquisio, COO & Founder @ ProspectWise, Business Development Team Lead @ LivingSocial
š Founder Story
dataplor CEO Geoff Michener began his career working in the geospatial sector for the government but soon founded ProspectWise, a company providing data on small businesses in the U.S., which was acquired. After connecting with his mentor, Matt Graves, former head of DataAxle, Geoff realized that although there are around 450 million businesses globally, the vast majority of data is only available on U.S. and Canadian businesses due to poor global data quality. Leveraging his experience at ProspectWise, Michener set out to tackle this issue, building an MVP in Mexico, where he verified local business information directly with local workers. While his MVP quickly scaled into dataplor, his combination of human effort with technology was an ethos that remained in the companyās DNA.
š® Our Analysis
For businesses making decisions, data is goldāit allows them to more effectively call the right shots and mitigate the risks of incorrect choices. Location data, specifically, is even more valuable to firms, as it allows them to make location strategy decisions. For example, a firm can leverage dataplorās point of interest data to understand the retail strategies of their competitors or uncover untapped markets, thereby allowing them to effectively make decisions to scale and grow revenue. Despite this thirst for data, it remains expensive for businesses to collect and process such vast amounts of data in-house, while a third party like dataplor can scale beyond these costs by selling to multiple enterprise customers through subscription plans at a significantly lower relative cost. With dataplorās emphasis on consistently adding data to stay up-to-date, its subscription model is enticing for firms, who need real-time data for decisions.
Furthermore, with AI rapidly becoming a major force in driving business decisions, dataplorās value proposition is stronger than ever: LLMs and other AI models require vast amounts of data to be trained on and dataplor stands to benefit by selling the underlying data that these increasingly popular technologies rely on. The rise of AI also democratizes the usefulness of data: using AI models, smaller firms can now cheaply extract business insights from data that would have historically required expensive human data science teams. With AI models only improving at extracting insights, demand for dataplorās data will continue to rise, specifically for smaller businesses. Naturally, the usefulness of dataāto both human business teams and AI modelsārelies on its quality, and dataplor sets itself apart from other vendors by ensuring data quality by combining technologically advanced data collection methods with human validators for quality control. In this rapidly evolving landscape where businesses of all sizes are digging for insights, dataplor is well-positioned to be the one selling shovels.
š Further reading
Written by Rohan Desai
Is this week's company a future unicorn? |
If you enjoyed today's article, forward this email to a friend!
If you're just seeing this email now, subscribe here.
Made with š by the Unicorner team š¦