🦄 Unicorner Startup of the Week: Flaus

✍️ Notes from the Editors

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The day has come. That’s right: we’re covering an electric flosser. There’s no escaping the question now:

The moral of the story: impress your dentist. Floss your teeth and read Unicorner.

Also: Our newest contributor, Nick Storey, brings this week’s article to you. We’re excited to announce that he has joined our contributor team! Be sure to keep an eye on him, and his projects to come.

Hope you enjoy this week’s article!

- Ethan and Arek 🦄

The world’s first electric flosser

Flaus is a dental care company that aims to make flossing a breeze through its flagship patented electric flossers. With 10,000 sonic vibrations, a one-month battery life, waterproof and ergonomic design, and recyclable floss heads, it provides a better alternative to regular flossing.

🔗 Check it out: goflaus.com

💰 Business Model

The Flaus electric flosser can be purchased individually for $110, and 90 head refills, which lasts three months, can be purchased for $15. A starter kit which includes the electric flosser and a three-month supply of head refills is also available for $99.

📈 Traction and Fundraising

• Raised $4 million in seed funding with Yeti as the lead investor

• Finalist in Fast Company's 2023 World Changing Ideas Awards

• 200+ dental professionals in ambassador program

👫 Founders

• Samantha Coxe, CEO: Previously a M&A Associate @ Skadden, Law degree from @ NYU Law, Bachelor of Arts in Psychology @ USC

• Elli Hanson, Leading product, brand, marketing, and digital efforts: Previously Global Director of Design Strategy @ Ogilvy Worldwide, MBA in Corporate governance and entrepreneurship @ USC Marshall, Bachelors in Design and Business Entrepreneurship @ USC

💼 Opportunities

🔮 Our Analysis

Flossing is tedious, but it doesn't need to be. Flaus is solving this with its innovation—the electric flosser, which boasts a more effective, faster, and eco-friendly alternative to ordinary flossing. It’s the toothbrush’s new best friend.

With the average person spending $80,000 on dental bills and 32% of Americans not flossing altogether, Flaus has an opportunity to be a catalyst for change. While a daunting task, if Flaus can gain popularity and market share, it will be positioned to capitalize on a large, dilute, and stagnant market. With its patented technology that allows it to utilize the razor and blades business model (a one-time payment at a low cost that causes an increase in the sales of a necessary complementary product), it is poised to offer a unique value proposition compared to its competitors. This model has proven popular, with it achieving within the top 1% of Indiegogo campaigns ever, but can it brush away the competition and become a Unicorn?

📚 Further Reading

• Flaus, the World's First Planet-Friendly Electric Flosser, Wins Best Speed Pitch at SXSW for Health, Wearables and Wellbeing, and Opens Reservations for 2022 Product Release [PR Newswire]

• Flaüs: World's First Eco-Friendly Electric Flosser [Indiegogo]

Written by Nick Storey

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