We just hosted Welcome to the Stratosphere, one of our most ambitious events in collaboration with Bolt.new and Notion, a festival with cotton candy, popcorn, AI sketch bots, and a live performance by Cheat Codes.

It was, to say the least, amazing. 🦄

If you couldn’t make it, don’t worry.

Stay tuned because we’ll be back with more events soon.

Arek and Ethan 🦄

GetWhys is an AI-powered B2B customer insights platform with a plain-English chat interface. It’s designed to help product marketing and GTM teams at mid-size and enterprise companies better understand their customers and take practical, revenue-driving actions. It combines three data sources: a proprietary dataset built through in-depth interviews, the company's own data (sales calls, CS notes, product docs), and broader internet data. Users can ask direct questions about competitors or pain points and get clear responses with cited sources, helping teams draft messaging and competitive materials with greater precision and build more accurate personas and competitive intel. And if the platform doesn't have what you're looking for, you can submit a research request, delivered within 10 business days.

Check it out: getwhys.io

"Hey, she told me to send over your portfolio to take a look. Send me asap and I'll forward it."

You wake up with this message on your phone. It's from an old friend who could maaaybe get you in front of the founder of a startup you've been dreaming about for months.

But then you look at your portfolio. 

Old links in a doc, a Dropbox folder you haven't updated in ages… You simply can't send this. Not like this.

You don’t have time to create a good one. 

You sabotaged your own shot.

But, thankfully, it's 2026. 

You go to Bolt.new, describe what you want in plain English, hit enter, and it takes care of everything: the code, the responsiveness. No designer, no developer.

In under two minutes, your portfolio is live and ready to send.

3.8 million sites have already shipped this way. It's time.

What will you build?

This is sponsored content.

GetWhys has a SaaS model with a flat annual platform fee, giving customers unlimited access to its products and dataset, plus a one-month free trial. While the company doesn't disclose pricing publicly, it notes that the annual fee runs around 15% of what customers would typically spend on expert networks, or the equivalent of a single traditional market research project.

GetWhys co-founders Phillippe Boutros, Tyler Honsinger, and Viet Phan crossed paths during college back in 2011 at the University of Portland. Boutros and Honsinger have been working in B2B tech market research since 2015, helping leadership teams at mid-size companies and smaller teams inside larger enterprises like Google and Amazon better understand their customers. In the meantime, Phan spent nearly a decade as a software engineering lead building enterprise-ready software. 

Over the years, they talked to countless people through everything from individual interviews to focus groups, aiming to collect fresh, firsthand buyer intelligence, analyze it, and report back. They wanted to understand what drives B2B buyers and turn that into insights sales, marketing, and GTM teams could act on.

But market research, as valuable as it is, has a design flaw. As Boutros put it, "Our research helped create entire business units for our customers—and eviscerate competitors."

Yet, it's slow, expensive, and suffers from a short shelf life. That’s because, by the time insights were delivered, the market had already moved on, or urgency pushed the product to launch. 

On top of that, findings were rarely shared between teams. For example, GTM had them but marketing didn't, or vice versa. Companies ended up with valuable data buried in online folders. The team saw this happen over and over again for a decade.

That frustration is what pushed Boutros to team up with his two friends and build, at first, a knowledge base for B2B buyers. The premise was that, instead of collecting the same information repeatedly for each client, collect it once and let companies build on top of it. It would be an Alexandria library of B2B knowledge.

But then, LLMs changed everything. Suddenly, there was a way to read and organize textual information faster than any human team. 

The early realization was also a limitation, since these models drew only from knowledge that already existed publicly. 

What if they could work with a company's proprietary data, such as sales call transcriptions and internal notes collected for clients over the years? That kind of proprietary information is one of the few remaining differentiators companies have, and it was being massively underused.

Thus, the team adapted their original idea to embrace AI and the result became GetWhys, an AI-powered platform designed to close the gap between market research and real business outcomes.

If you sell a B2B service, you'd love to know what's going on inside decision-makers' minds. This is a domain defined by long sales cycles and multiple stakeholders, after all. More precise information on B2B buyers and users means better crafted products and messaging, which means a better bottom line. 

Getting there requires a structured approach to information. Philip Kotler, widely considered the father of modern marketing, described what he called a Marketing Information System as something that "consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers."

In practice, you start with internal data, like CRM and customer experience teams. Then, you move to marketing intelligence, meaning industry reports, social media, and other studies made for other purposes that can still shed light on your problem. Market research is the last resort, mainly because it's slow and expensive, although highly valuable.

It's herculean work because you must choose what information you need, find the right people to talk to, pick the right methodology, run the in-depth interviews, and then organize everything into a report to present it only to a small group, usually product marketing or GTM teams. 

Unfortunately, these reports are rarely accessible to the company as a whole. In the end, the hard-won data that could change the course of a company or a product launch end up collecting dust and being underused.

That's the design flaw GetWhys is working to fix.

Making this work more accessible through a B2B knowledge library was the original idea, multiplying the impact of the work market researchers do. With LLMs, the potential escalated quickly. 

By combining internet data, GetWhys' proprietary dataset from real B2B software buyers and users, and a company's own internal information (like sales call transcriptions, playbooks, customer email feedback, and so on), it creates a fully verifiable library, meaning you always know exactly where the information comes from. All you have to do is ask, in plain English, and the platform surfaces what you need. The goal is to close the distance between rigorous research and the practical decisions that follow.

From there, teams can craft more compelling and relevant copy, make more accurate campaign decisions, get a clearer read on competitors, and counter the objections that delay deals. It's a particular relief for product marketing managers and GTM leaders, who are frequently time-strapped and under budget scrutiny, and often receive last-minute requests to organize a launch with very little context. 

GetWhys faces two structural challenges ahead. One is related to how to reach smaller companies. They could benefit enormously from the platform, but many lack dedicated GTM and PMM teams, and an annual flat fee is a hard sell when a quick LLM search plus gut feeling has been working "well enough." The second is renewal, because market research has historically been project-based for a reason. After a major product launch or competitive repositioning, GetWhys may sit underused for months, threatening renewal.

That said, these are merely challenges GetWhys must navigate. With 72% of enterprises reporting that managing data for AI use cases is a significant challenge, and only 29% of organizations being able to evaluate data fast enough to stay ahead of the competition, GetWhys may be the accessible, practical solution GTM and PMM teams need.