🦄 Unicorner Startup of the Week: Respell

✍️ Notes from the Editors

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“Doing work by yourself is becoming a choice.”

These words by Respell CEO Matt Rastovac couldn’t ring truer in this day and age. Why work hard when you can work smart? It isn’t that AI is going to take our jobs—it’s just that the people who integrate AI into their work will outperform those who don’t. Might be a controversial take. But the evidence seems to point in that direction.

Be sure to check out Respell’s Product Hunt launch from last week! We helped them out with their launch strategy, getting them to the top 3 of the day. If you’re looking to launch soon, reply to this email and give us a holler. We can help you too. 👀

P.S. Courtesy of our friends at Respell: use code PHMAGIC for one month of a free starter plan.

- Ethan and Arek 🦄

Automate work with AI

Respell allows users to create no-code workflows and chat with all their data across typical file-sharing platforms like Google Drive and Notion.

🔗 Check it out: respell.ai

💰 Business Model

Respell’s personal and team plans range from free to $45, and large enterprises can purchase the product at a custom rate. Each plan gives you access to different agents (like their assistant Elle, which lets you run both ChatGPT and “spells” in a chat interface), security features, a number of integrations (like Google Drive, Dropbox, Notion), and chat messages. 

📈 Traction and Fundraising

• Raised $4.75 million Seed led by Craft Ventures and Abstract Ventures, with participation from Zapier and angels like Scott Bellsky (CPO of Adobe), Amjad Masad (CEO of Replit), and Arash Ferdowsi (Co-Founder of Dropbox) 

• Currently has 10,000 users and 250,000 automations run so far

👫 Founders

• Matthew Rastovac, CEO: Previously CTO and Co-Founder @ Atmos, Software Engineer @ Cameo, Software Engineer Intern @ Meta, Computer Science @ UIUC

💼 Opportunities

Reply with your resume to inquire about these positions—we’ll patch you through to the team!

• Tech Lead (80/20 IC-manager for engineering)

• Product Engineer

🔮 Our Analysis

With the surge in AI popularity in the past year, there’s been a lack of accessible AI products for the masses besides chatbot interfaces. While ChatGPT, Google’s Bard, and Anthropic’s Claude let you upload files and retrieve basic information from their model's knowledge bases, Respell leapfrogs your typical chatbot by connecting to your personal knowledge bases like Notion, Slack, Google Drive, Gmail, Salesforce, and more. Respell also allows individuals as well as teams to automate simple tasks that originate from emails or messages like:

• “Send me this document”

• “Read these strategy documents in Google Drive and give me the main points about our end-of-year forecasts.” 

Given that AI flows are almost vital to knowledge workers, Respell is positioned to be very successful in capturing the market for low-effort but high-reward AI flows, without needing previous AI knowledge.

📚 Further Reading

• Respell wants to help non-technical end users spin up AI-powered workflows [TechCrunch]

• What the heck is AI? [Respell]

Written by Jeremy Baum

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