Better data for marketing teams

🦄 Unicorner Startup of the Week: Stiddle

✍️ Notes from the Editors

Let’s start this week’s deep dive with some context: paid marketing spend is down in 2023. Companies are cutting spending in a time of potential financial trouble. But that doesn’t mean companies don’t want to grow. It means that companies want to save while growing.

Stiddle, in our opinion, couldn’t be introduced to the world at a better time. Even the most seasoned paid marketing experts will admit that the landscape is shifting constantly. Offering features that can optimize spending on marketing makes all the difference.

We’re excited to be covering Stiddle’s launch. Hope you enjoy the cover!

Last week’s poll: 78% of people rode on a school bus to school

- Arek and Ethan 🦄

Better data for marketing teams

Stiddle is building one hub to manage all customer and marketing data. Stiddle’s core features revolve around providing data consolidation and more accurate attribution tracking for marketers. By natively integrating with platforms like Shopify, Facebook, and Stripe, the team is helping brands save on paid marketing spend by accurately identifying higher-performing ad channels, and proving actionable tools to scale.

🔗 Check it out:

💰 Business Model

Stiddle starts at $150 per month per workspace (one workspace equates to one brand or company). Each workspace includes 10k Monthly Unique Visitors (MUV), with an additional $10 charge per extra 1k MUV.

As part of their launch promotion, a special plan is available to Stiddle’s first 100 customers for $250 a month with unlimited workspaces and MUV.

📈 Traction and Fundraising

  • Raised angel round from strategic partners

  • Launched to the public last week with a positive cash flow

  • Raising a seed round by the end of 2023

  • Want an intro to the team? Reply to this email!

👫 Founders

📖 Founder Story

James and Charis aren’t strangers to the world of social media marketing. James originally started a marketing agency. Charis built an AI-powered iPhone keyboard that virally reached 200k+ users. Stiddle was started out of a need for software to manage the clients in their agency (big brands including Marvel, Disney, and Coca-Cola). From there, Stiddle’s mission has evolved into getting better data around ads and attribution.

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🔮 Our Analysis

Navigating the intricate world of online advertising can be daunting for many businesses. Enter Stiddle, a startup that promises to revolutionize the way businesses approach their marketing data. With its recent public launch, Stiddle is poised to address a significant pain point for many advertisers: the inaccuracies of third-party attribution tracking. By positioning itself as a "first-party solution," Stiddle offers a more reliable and direct integration with both ad and sales platforms, ensuring that data validation is a two-way street.

The potential savings for businesses are substantial. For example, imagine a scenario where Shopify claims a sale came from an ad seen on Facebook. Stiddle's integration can validate that this is accurate, and encourage doubling down on Facebook ads. Founders James and Charis claim that with Stiddle's optimized tracking, many customers could see an improvement in their return on ad spend by 30-40% by focusing on the ad channels that matter.

Stiddle started as a tool to manage ads for brands, aiming to provide better data around ads and attribution. While it’s still early in its journey, the company’s trajectory looks promising. As the digital advertising landscape continues to evolve, solutions that offer accuracy, efficiency, and cost savings will always be in demand. Stiddle appears to be well-positioned to capitalize on this trend.

📚 Further Reading

Written by the editors

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⏪ Unicorner Rewind

Spotlighting cool updates from past covers.

Serve Robotics, a robot-powered food delivery service, is going public just after raising $30 million! Originally founded as an autonomous wing of Postmates, Serve CEO Ali Kashani spun out the company in 2021 following Uber’s acquisition of Postmates.

You can learn more about Serve’s stock market opening in its recent press release.

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