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🦄 Unicorner Startup of the Week:
When
✍️ Notes from the Editors
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The post-employment platform
When is an AI-powered platform helping guide recently offboarded employees through post-employment life and their healthcare coverage. It is split into two parts: a benefits suite working to find optimal healthcare options for employees, and an AI portal to help employees with common questions and resource guidance around post-employment. When intends to provide transparency around post-employment, such as information and comparison for health insurance, 401(k) rollovers, career coaching, resume building, and more.
🔗 Check it out: forwhen.com
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💰 Business Model
When works directly with companies to offer its services. Its platform integrates with over 200 human resources platforms, providing compatibility for a wide range of businesses and employees.
📈 Traction and Fundraising
Raised $4.6 million seed from B Capital, TTV Capital, Alumni Ventures, Network Ventures, Joyance Partners, and Enfield Capital Partners
Over 1 million employee members since founding in 2020
👫 Founders
Andrew Hamilton, CEO: Previously Operations @ Expedia, Co-Founder @ Apartment Jet, Co-Founder @ Dander, VP Engineering @ RealPage
Daniel Wertheimer, CSO: Previously Head of Payments Innovation @ Discover, Director of Innovation @ Target, MBA @ UChicago
💼 Opportunities
🔮 Our Analysis
“Because last impressions are lasting impressions.”
The post-employment process, if not already difficult for many, is one often marred with confusion and unanswered questions. For employers and employees alike, the experience is commonly frustrating. A poor exit process can frequently end in bad outcomes for everyone involved.
When is building its platform with the belief that the answers should be immediately accessible. After all, in the digital age (and with AI assistance), why shouldn’t they be? Access to its platform and benefits suite is offered following offboarding. Its AI-powered chat tool helps employees with all kinds of post-employment questions. Some examples from its demo include common inquiries like, “Can you recommend health insurance plans for me?” or “Can you help me rollover my 401k account?”
Despite its versatile use in the post-employment process, When was fundamentally created to help offboarded employees with health insurance inquiries. Health care options like COBRA are often frustrating to navigate for employees, and without a level of optimization, unnecessarily costly for employers. In one case study, a When client wanted to explore health care offerings beyond COBRA for its recently offboarded employees. When was able to match the employees with better insurance for their needs (often more affordable ones, or with better benefits), ultimately slashing premiums on their health coverage, and saving the company tens of thousands per employee.
As When puts it, it wants to help companies be ready for when it matters most. Its solution is still early in its development, but both promising and relevant in today’s tech landscape.
📚 Further reading
Written by the editors
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