Wondercraft

Canva for audio

Author

Unicorner Team
September 23, 2024

🦄 Unicorner Startup of the Week:

Wondercraft

✍️ Notes from the Editors

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Wondercraft is enabling audio creation for a variety of use cases, such as ads, podcasts, and audiobooks. By incorporating modern AI technologies for creating copy, voice generation, and translation into one platform, Wondercraft aims to make “audio production more accessible to storytellers” in any language. Its standout features include an AI Script Assistant, realistic AI voices, royalty-free music and sound effects, and an all-in-one timeline editor where these features can be accessed.

🔗 Check it out: wondercraft.ai

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💰 Business Model

Wondercraft makes its product available in three tiers through a Freemium SaaS model. Its Starter tier, available for free, offers 10 credits per month, which corresponds to 10 minutes of audio per month, and includes AI script writing, 40 voices across 30 languages, and music and sound effects. The Creator tier, which costs $29 per month, comes with 100 credits toward videos and MP3 exports, thousands of music tracks and sound effects, uploads, and more. The Pro plan has variable pricing and includes over 200 voices, translation, and more.

📈 Traction and Fundraising

  • Raised $3 million seed round from Will Ventures, Y Combinator, ElevenLabs, Steven Bartlett, and other angels

  • Participated in Y Combinator’s S22 batch

  • Trusted by over 50,000 creatives

  • Produced a podcast, Hacker News Recap, that was ranked in the top 30 of Spotify’s podcast charts

👫 Founders

  • Dimitris Nikolaou, Co-Founder: Previously Tech Lead @ Palantir, Data Science Intern @ Zynga, CS MS @ Imperial College London, Econ and Finance Bachelor’s @ University of Surrey

  • Oskar Serrander, Co-Founder: Previously COO @ Acast, VP BizDev @ iHeartMedia, Monetization Director and Interim CRO @ Quixey, Director of Sales & Marketing Partnerships @ Spotify, Business Administration & Economics MSc @ Uppsala University

  • Youssef Rizk, Co-Founder: Previously Co-Founder @ Moonshot, Forward Deployed Software Engineer @ Palantir, Electrical and Electronic Engineering MEng @ Imperial College London

💼 Opportunities

🔮 Our Analysis

We’ve seen a ton of AI startups that incorporate AI in different ways. One common approach is working on the AI layer and providing that to other companies that then find implementations for them. Yet other companies are finding unique use cases (and markets) for applying AI with the goal of building the best product in a vertical. Wondercraft is taking a different approach, in that it’s aggregating multiple AI applications into one platform. Make no mistake, though—it too is building an implementation layer that centers around the editing timeline. The result is a product that enables a comprehensive audio creation experience. This experience encompasses steps from ideation to creation all on one platform for podcasts, ads, audiobooks, sales, and more. This unique approach sets it apart from not just other companies in the same space, but even other companies using the same AI technologies. 

Wondercraft’s Studio is available online and is free to get started with. For those on a budget, the platform offers all its essential features. For professionals, it provides a range of advanced tools tailored to their needs, making it a strong choice for both hobbyists and professionals alike. Given a unique offering and success toward its goal, we’re led to believe Wondercraft is a Unicorn in the making that can accomplish its goal of making audio production accessible.

📚 Further reading

Written by the editors

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